The eureka moment and the birth of tonies®

The founders of tonies® - Patric Faßbender and Marcus Stahl

So the question was this: in the era of smartphones and tablets, why do children still have to fiddle around with flimsy silver discs to listen to audiobooks and music? And on boring CD players which are actually anything but suitable for children?

That was when we had the idea that started it all: the term ‘audio player’ contains the word ‘play’ – but where’s the playful element in the established system? With all the recent developments in digital technology, there surely must be something we can do better. So we thought: let’s just invent it ourselves!

We are Patric Faßbender and Marcus Stahl. We came up with the idea for the Tonies and the Toniebox, and we founded our company Boxine GmbH to make sure it wouldn’t just stop at being a good idea and would instead become a fantastic reality. We’re both fathers, each with two children – in fact, we got to know each other through our children, who were at the same nursery. Simply meant to be!

It all starts with a great idea

The first prototype

Development

Launch in Germany, Austria and Switzerland

Tonie-Mania in Germany

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