tonies principles
At tonies, our customers – children and their caretakers – are at the heart of everything we do. We create experiences that delight by understanding, anticipating, and exceeding their needs. We take ownership, focus on impact, and approach challenges with solutions, always driving for meaningful outcomes.
As one global team, we collaborate across borders, break down silos, and prioritize long-term, sustainable solutions that work globally while respecting local needs. Our tonies principles are the foundation on which we build success together.
We put our customers at the heart of what we do.
We are dedicated to delivering exceptional value and experiences to our customers, both kids and their caretakers.
In doing so, we thrive to understand, anticipate, and exceed their needs. For this, we leverage data, insights and expertise, to design experiences that our customers love while driving success for our company.
We take ownership for outcomes, not for outputs.
We focus on the ultimate impact of our actions instead of tasks themselves. We own the outcomes we have committed to and take full responsibility for results. When faced with obstacles, we don’t dwell on problems, but find solutions. We stay ahead by identifying and solving potential challenges early.
Being one team, we also hold each other accountable, without assigning blame. Where needed, we delegate responsibly. We respect others‘ responsibilities, and yet never say „that‘s not my problem“.
We prioritize global strategies while respecting local market responsibilities.
We continuously plan and deliver with the best interests of the entire company in mind, striving for global solutions with a US-focused mindset. At the same time, we acknowledge local market needs. We foster cross-functional collaboration and strong relationships across regions and actively break down silos.
We make decisions by actively seeking diverse viewpoints and considering the relevant perspectives, striving to be one global team. In doing so, we prioritize long-term value over short-term gains.
Our bias for action beats perfection.
We make thoughtful, yet timely decisions and take aligned action without pursuing universal consensus. Once decisions are made, we uphold them and only reconsider if compelling new information emerges. In doing so, we understand that taking calculated risks and making mistakes are part of the process.
Focussing on what truly matters, we prioritize prompt execution over endless deliberation, ensuring that we seize opportunities swiftly and effectively. We focus on well-considered actions with impact.
![Our bias for [action] beats perfection.](https://res.cloudinary.com/tonies/image/fetch/f_auto,q_30,w_40,pg_1/https://images.ctfassets.net/l6vo76cztcax/76PjNgo8hMAo53UK9VNsIv/38ad7d35efd9aad8c2a81ad3282d567a/Startbild_-tonies-principles---4.png)
We set the bar high while remaining empathetic and caring.
We hold ourselves to high standards, while cherishing our people and treating each other with respect and empathy. We provide candid and honest feedback. We recognize that transparency is essential to building strong, resilient relationships. Challenging each other is crucial to growing together as a team.
At the same time, our communication is characterised with deep care, recognizing the importance of supporting and uplifting one another.
